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The web isn’t just making it easier for people to strike out on their own as small business owners. It has also created a vast range of wealth-generating opportunities that just about anyone can take advantage of. This is especially true when considering the power of online video hosting sites. These platforms have spawned millionaires and people are succeeding on them are doing so with very little upfront costs.

Videos remains very popular among online users and when you choose to use videos in your content you stand to have a winning marketing campaign. The presentation, production quality and the content of the video are some of the factors that differentiate between a good video and one that is not that good. This means that you need to be very specific with the information the video provides as well as the style that you use to reach to your target audience.

Many people swear by Video Marketing, calling it the penultimate form of online marketing. While being able to see and hear as well as read enables us to better grasp the message of the advertiser, why is it that network marketers hesitate to use it in their promotion? You’ve heard that the greatest fear people have, next to death, is public speaking. So the idea of facing a camera becomes similar to approaching the hangman. But it doesn’t have to be that way. This article attempts to assuage that fear by proposing 4 easy forms of video marketing. None of these require you to be on camera, so right away, the hangman won’t find you, but others will hear your voice and get to know you a little better, to like you and, ultimately, to trust you.

According to Cisco’s visual networking index, over 64% of internet traffic is from video content. The traffic is projected to grow to 80% by the year 2019. Videos are loved by many people as they are easy to use and unlike text, they don’t consume plenty of time to get what is being told. Due to the huge opportunities that lie in videos, they are great to use in your marketing campaign. For you to be successful in video marketing you need to observe these tips:

Everyone loves videos, or at least it seems so. Most of us spend a considerable amount of time watching videos on social platforms. We also visit YouTube where 400 hours of videos are uploaded to the site every minute. We scrounge Facebook, Instagram and other social channels to lay our hands on engaging pieces of videos to quench the appetite for information. It’s this very intense desires of ours of watching videos that has forced new-age marketers to look for ways to leverage them and benefit businesses. This is why the concept of video marketing has picked a lot in recent times.

Video has gradually emerged as the most effective brand-marketing tool in contemporary business. A report by Forrester Research shows that over 76% of online shoppers find a company more reliable if it features visual content on its site. To appreciate the popularity of this promotional tool, consider a report by Etail Insights showing that YouTube is now the 2nd largest search engine, bigger than Yahoo, Bing and all others combined.

They say that numbers don’t lie and if this is the case, then video has come of its own as the future of business marketing. A survey by Invodo targeting marketers shows 84% are using this tool for website marketing while 60% are capitalizing on it for email campaigns. Cisco on the other hand says that 70% of online traffic will be in this format by 2017 while a Com Score study shows visitors stay 2 minutes longer on your site if you have visuals.

With the ever increasing technology in digital video marketing, companies are now saved from having to spend hundreds of dollars meant for the costly studio fees. This is due to the fact that lighting and quality HD cameras are far more affordable than ever before.

If your business is struggling to cut a niche in online marketing, it is time to embrace promotional video production. A Forrester Research says that a video is worth 1.8 million words, highlighting its potential in marketing. What’s more, before reading your text, 60% of your visitors first check the visuals available. A report by Com Score shows this type of content has 41% higher click-through than print ads.

For many businesses, connecting with potential and existing customers online is already an important part of their marketing strategy. With the popularity of free platforms such as YouTube, the power of video is becoming increasingly obvious, and many business consultants are advising their clients to take advantage of video where they can for their own marketing efforts.

Video is fast becoming one of the modern go-to mediums for promoting a business, whether a small local business or a large multinational looking to further connect with its customers. There are many ways to utilise this engaging and effective marketing method – here are four ways to utilise it in order to draw in new clients as well as build stronger relationships with existing ones.

Quality Videos make a difference and are lasting. So while creating videos be careful that you choose appropriate tips and tricks.