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Video, podcasts are the best way of viral marketing to broadcast yourself or your business. Before starting with video SEO or video search engine optimization tips, take look on what is video SEO about?

You have a few videos on YouTube, now what? Showcase your Web videos in style by customizing your YouTube channel.

I have had a few questions relating to you tube and how to use you tube for more exposure. Eric asks: “How can I create a YouTube video without buying software?” Eric that is a great question and one that quite a few folks ask. Good news.

The system I’ve outlined in this article is one which is showing good results at the moment and is still being tested. This can be considered a beta version and the final system will require more extensive testing to tweak my video style in the direction of generating clickthroughs to Amazon and generating a sale. To outline the process fully I need to put the video element into context.

One of the problems marketers have is communicating with the audience that is looking for the product they are selling. Unfortunately, this problem doesn’t go away with video marketing. So don’t forget some of the basics of plain marketing just because you have a video on your website. The basics aren’t difficult or confusing… but are very important. What are these marketing basics? Let us explain…

The newest way to promote your product, website or service is to harness the power of video search engine optimization. Now that most homes use broadband, video content is extremely popular. Everyone has always liked video content, no one liked waiting for video content to upload, download and rarely did it ever stream properly.

In recent history, the inclusion of captioning tools on picture and video websites has become common-place. This, I think, is a good thing. Aside from allowing users to further differentiate their content from that of others, captions are just plain fun. Placing a caption on a video on any number of popular video-posting websites gives you a chance to explain your video even further, and makes for oodles of fun. There are even user-friendly social networking websites that allow people to “tag” their friends in photos, which, aside from making people’s pictures all the more organized, allows users to share with each other like never before.

Online multimedia outlets that stream content are some of the most popular websites on the internet today. Sites distribute content based on categories and users can find the content they are looking for by searching with keywords related to this content. One of the most prevalent problems with online multimedia is the inability of the web user to accurately identify audio and video on these multimedia sites. Garbled audio, fuzzy visuals and static can all lead to misinterpreting what the user is watching or listening to. This phenomenon can be extremely detrimental to the online media content provider, especially if said provider is selling or advertising a particular service or commodity. One way that media providers have combated this phenomenon is by adding captions or subtitles to online media.

For years television shows and movies have made use of subtitles. The reasons for using subtitles vary; they may be a tool for the deaf, a translation device for foreign speakers or films, a way to watch a visual media in a loud room, or an aid for understanding difficult audio. The benefits of adding captions to online media like YouTube would fall into this last category. As many videos on sites like this are produced by non-professional equipment and people, the audio quality is not fantastic. In fact, there are instances when the speaker is so quiet that one has to lean into the screen just to catch half of what is being said. Still more frustrating are those who speak too quickly or with a slurred voice.

If you are looking to venture into the world of online video marketing, you will need to place a video on YouTube. Thankfully, YouTube is certainly easy to work with since it has very few rules and regulations for posting video. The process for uploading your videos is extremely simple and it can be done in mere minutes.

Video marketing has exploded in popularity over the past three years do in large part to the file sharing revolution started by YouTube. The concept of YouTube was (and is) simple. You can make a video on virtually any subject and upload it for free and then derive whatever benefit you can from its public display.

Today, if you are an online marketer you are trying to find a way to increase your conversion rates. Many marketers have found how video is so popular today. Did you know that over half the searches in 2007, that took place on Google were to find videos on various different subjects?