Why We Should All Be Adding Subtitles to Online Video
Making available information in a manner that is easy to access and refer is what makes the information valuable. If information that is available cannot be referred to then what is the use of the information. Imagine going to a library and searching for a particular book amongst the innumerable books that are stacked on the racks. It for this reason that the libraries have catalogues that enable quick and meaningful retrieval. A similar analogy can be drawn to the need for such referencing the information available on the internet. In comparison to a library, the internet is many times the multiples in size. This makes it all the more essential to reference the information. That is the reason why the information on the internet is mainly categorized based on the sub titles, captions etc.
Reasons to Use Subtitles & Captions For Video – An International’s PerspectiveThere are many reasons for using subtitles and captions. This text in videos, music, and pictures is extremely useful in many situations. I will describe just some of them below.
Video Search Engine OptimizationYou have produced an excellent quality video promoting your product or service. It is an excellent video that will surely draw many people into what you are offering. Of course, the video can only do this if people actually watch the video.
Subtitles Speak to the WorldPutting subtitles on video that is accessible through the web is letting the contents of the video be understandable to a much wider group of people. Something I understand during my travels is that people around the world, even if they speak different languages, are living similar lives and having similar point of views and ideas. So, I think they should be able to enjoy the same videos even if they do not speak the language spoken in the video. Subtitles do not always need to be translations. Besides making the videos internationally enjoyable, subtitles also help us to understand the content which is not clearly understandable, either due to poor recording or the way people on the video are speaking.
Building Online Video Marketing TrafficIf you don’t currently use online video marketing to build your business, you are losing out bigtime. Google loves video. 52% of all web traffic is video. It builds trusts. Shows people, so they can watch and learn more easily. It builds trust because prospects can see and hear and watch you, they feel they know you. And this is half the battle when working online.
Video Marketing – The Right WayNow video marketing is the best way to go viral with anything. If you combine this with email marketing then you will reach a wide audience. Now video marketing has been around for a while but definitely does make a difference. So the best way you can make this work is by creating a video usually with great information and partly entertaining.
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Video Marketing – Making a Persuasive VideoFree hosting sites like YouTube can help drive traffic to your websites, sales letters and opt-in pages. But how do you know if the video is interesting enough to your viewers and whether it is converting into sales? Following are some simple tips to good video production will help make the connection to your viewers.
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Closed Captioning on YouTube – A Very Necessary FeatureHave you ever been in a situation where you were watching a video on YouTube, but were not in an area where listening to the sound was appropriate, such as at work or at a library? I have often been in this position, and find it disappointing that so few people take advantage of closed captioning on YouTube. Closed Captioning is just not for deaf people, it can be very useful to determine the dialogue of a video or to not have to turn up the volume if the time and place is not appropriate.
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