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One of my constant worries as virtual event organizer is that no one will attend the webinar, teleconference, or virtual trade show that I am organizing, especially if it is being offered for FREE. There’s just no guarantee that the people who registered will find the time to sit an hour or two to watch and listen to the speakers and watch the video presentations. So, how can you increase the turnout in your webinar?

Video Marketing is becoming more and more popular these days by businesses of all sizes that realize the potential and advantage of using video to connect with their target audience. Not only is it realized as an effective and powerful tool, it has the ability to connect you with potentially thousands or potential clients and customers.

Some of you may be reluctant to jump on the video bandwagon but the fact is, video is becoming ever more popular on the Internet so you may as well jump right in and what could be a better time than during a special seasonal promotion? If you are giving away a lot of physical prizes and services during your contests and promotions, video is a good way to show what these look like or to demonstrate how they work.

Advertising is an effective and non-personal form of communication which aims to disseminate information about products, ideas, services and organisations; in an attempt to derive an emotive response to the message and drive consumer action in terms of purchase behaviour. The ultimate goal of advertising is to connect with the target market that the business serves while at the same time instilling a sense of desire for their products and services, resulting in increased demand and ultimately bottom line profits for the organisation. The primary functions of advertising are to persuade, with this objective being achieved through various creative contexts and mediums. A common theme in modern advertising and communications is the implementation of interactivity and the delivery of multi-media content that draws the consumer in and gets them emotionally and cognitively involved in the process. Through creative content and interactive media formats, this is being achieved by small businesses and large corporations alike.

YouTube is now the second largest search engine, according to comScore, with 50% more searches than Yahoo! And 180% more searches than Bing. YouTube has 300 million visitors every month who watch more than 12 billion videos. Everyday there is over 2 million YouTube videos uploaded and 4 million on auto-play. As a social medium, YouTube features exclusive user generated content and facilitates video sharing, commenting, rating and the ability to create special interest channels that attract friends and subscribers who share interests and can interact with each other. Although many search the YouTube video library to entertain and inform, the growing percentage for business use is rising.

Marketing via the internet has been proven effective by the vast improvement of the numbers with many “new age” webpreneurs. Many small business skeptics are looking for overwhelming reasons to say “NO” to putting money into advertising online, yet 1-in-3 have tangibly committed to doing so by the break of 2011. The culture of offline business is fast changing, as are its entrepreneurs.

Should the owner of a company appear as the website’s virtual spokesperson? Or should you hire a pro? Here’s a look.

Video email or video in email is quickly gaining ground on HTML text/image based email marketing, mainly due to superior response and view rates. The trend towards video as a key marketing tool is gathering pace, in order to keep up with this fast paced trend and stay ahead of the competition, many businesses are considering the use of video email and streaming video ads as part of their marketing tactics.

YouTube video advertising is a sure way to boost up your business. If your business is suffering some hardship, it can be caused by a lack of promotion. Every business suffers through hard times now and again, so when this happen to yours, you just need to administer a few minor adjustments on how you are advertising. It is not difficult getting your business noticed; you just need to use a little initiative and focus to get back in the game.

If you want to attract more attention to your business, you should try out a professional YouTube video commercial. YouTube is one of the largest websites known worldwide, experiencing over one million viewers per day. As a result of its popularity, YouTube has become a very powerful marketing tool.

Video marketing is a strategy used by companies to advertise products and services by use of short, appealing and informative videos. They are not only intended to bring awareness about the product or service, but also to…

Online internet marketing keeps evolving. New marketing tools come and go, search engines change their algorithms for various reasons, but mostly to combat spammers and to provide better search results while internet markets in turn change their marketing techniques. However, the two most important aspects of search engine optimization (SEO): On page optimization, and off page optimization to rank higher in search engines have still stood the test of time.