10 Reasons to Use Video As Your Marketing Tool
In a relatively short period of time video marketing has become one of the key marketing tools. With the widespread availability of cheap recording tools it is relatively easy for anyone to record a video and post it online or to email a list of potential customers. In this article I provide 10 reasons why you need you need to be considering video as part of your marketing campaign.
When I Faced Fear I Leapt Forward – How to Grow Your Business OnlineMy heart raced as I breathed deep into the tiny lens that glinted before me. My phone, a loyal trusted friend, never too far from my right hand, had suddenly become a petrifying, mesmerizing mirror that swallowed up my words and stopped me from thinking straight.
Web Videos Advantages for BusinessesWith the recent boom in online video as a means of popular entertainment, many organizations are finally beginning to recognize the drastic benefits of web video marketing through YouTube and other video hosting sites. These promotional web videos can take on any number of forms and subject matter, such as endorsing your company’s products and services, highlighting new offers, or helping to build your brand through video interviews with company employees and executives. However, despite the message you are trying to convey, or the form in which you are trying to convey it, in order to be successful, a web video must first and foremost be equal parts entertaining and informative. Properly executed, web videos can serve any number of purposes and offer great advantages, such as putting a face to your organization and helping to lend a human touch to your promotional strategies; a quality that is invaluable given the relatively detached nature of the internet. This can give you a radical lead over the competition.
Web Video Production on the RiseIt has been published by Online Casale Media, a media business, that the growth of video ads purchased by marketers and online promoters will increase by as much as 25 percent within the next year. This ratio equals to about 23.9 percent of complete ad costs on the whole World Wide Web.
Digital Video Distribution, Everything Is SharedNowadays, one can’t imagine something that cannot be shared through the internet. Almost everything can be reached with a little type here and a few clicks there. Files. Images. Music. And yes, I’m getting there – video. The distribution of these things is now widely delivered through the web. Let’s look closer at digital video distribution.
Video Marketing Systems Connect You to the WorldVideo marketing systems take your marketing message to the widest possible audience. Anyone can record a YouTube video, but how do you make sure that your content is compelling to potential clients? More importantly, how can you ensure that clients will find the videos that you post?
Ways to Make Money Online on YouTubeYouTube is one of the most popular websites in the world. If you want to supplement your income, there are a number of ways to make money online by using YouTube. Webmasters and bloggers use this site to generate leads for their online business.
5 Reasons to Use Web Video in Your BusinessThe internet represents a powerful tool for large and small business alike to reach new and old customers. Connecting with your clientele has never been easier, and as the internet continues to grow business owners look for more and more ways to expand their online profile. Today, most major companies have a varied online presence that includes their website, a site optimized for mobile devices, online advertisements, and even we videos. Not only can video enhance your website, but video hosting sites like YouTube can even draw business. So without further ado, here are 5 reasons to use web video in your business.
Web Video Production Placement Strategies Using YouTubeMore and more companies are beginning to realize the true value of investing in web video production. However, where many companies seem to fall short in these ventures is in placing the videos once they have produced them. While a wide variety of placement options exist which can well serve the purpose of spreading information about your business, such as the company’s website, Facebook, and other video hosting and social media sites, perhaps the most important move a company can make is in posting their completed web videos to YouTube.
Why Use Video Promotion?Promotion through web videos is the up and coming trend. If a single picture is worth 1000 words then a video is priceless.Today, YouTube is the single largest video sharing site on the internet. This stems from individuals’ desire to quickly locate videos without spending hours skimming through countless websites. Nowadays, the simplest means of attracting a viewer’s attention is through the use of web videos. When added to your website these will help draw in visitors and keep them on your site longer, reducing the bounce rate, increasing your search ranking, and ultimately drawing in more visitors.
How to Get a Video TestimonialYou already know that customer testimonials and “social proof” can be very powerful, and can go a long way in convincing your prospects to work with you. Written testimonials are great, but video testimonials are even more compelling. Seeing an “actual client” providing honest feedback on camera is far more engaging than a text-only testimonial.
Web Video: Your Businesses Potential for GrowthIn case you aren’t convinced that web video marketing hasn’t made itself relevant in recent years, statistics on YouTube state that this site receives about three billion plus daily video views, more than forty-eight hours of video content uploaded each minute for a total of eight year’s worth of videos being added each day, and it comes only second to its owner company, Google, as the most prominent search engine in the world. Now, YouTube and various other video hosting sites are now having their content indexed by Google. The top results on any given web search are now going to be those with relevant video content as opposed to text based results now as a result of the index. So, unless a company wants to be buried in a slew of search results, they are going to have to offer up some web video content.