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The focus of any photograph or scene in a video is determined by the depth of field. Knowing how to use the right depth of field is a valuable tool to create interesting shots where you have control over the object that you want to focus on, as part of your video marketing strategies.

There is no indication that learning and being entertained, by visual stimulus, will likely change. Here are the five reasons why video marketing for online business beginners, and pros, should be a major element in their marketing strategies.

Cost management is one of the important factors in planning video marketing strategies. You can manage your costs better if you know that you can produce effective and good quality videos for free. It means that you don’t have to spend more for equipment and software. You just use your existing resources. Here’s how you’ll make your free videos:

Over 180 million Americans watched more than 10 billion online videos in May this year. The number of online videos is expected to increase as more internet marketers plan to use videos to advertise their products and services. To compete with the billions of videos online, it is a must to implement these five well-planned video marketing strategies supported by effective video marketing tactics.

Online video marketing is now considered very effective in creating awareness about anything that you would want to be widely known in a very short period of time. Statistics show that billions of video advertisements are being viewed by internet users in a month. However, just like in traditional advertising, only a minority of those videos became so widely popular, with hundreds of millions of viewers.

So you have decided to take the plunge and make some videos to put on YouTube? What can you make videos about? Well if you take a look at YouTube or other video sites you will see there is an unlimited choice. It would be a good idea to browse a while for suggestions and see what appeals to you. Decide what you feel is a good video, also take a look at the most popular to see what people want to view.

In producing videos for online video marketing, your number one equipment is the video camera. Actually, this is less of a problem nowadays because video cameras are taking better quality images while becoming more affordable. In fact a growing number of internet marketers are self producing their videos to reduce costs.

One of the effective video marketing strategies is that in creating a video title, you should always keep in mind that it’s the first thing your online visitors see while deciding whether to click or not to click the link or thumbnail in the search results or on the links shared through social networks. It’s important that you provide a catchy and compelling title which works well with the search engines if you intend to encourage clicks and high ranking in the search results as well.

An article at Google.com’s “Benchmarks & Insights” states that “50.5% of US consumers watch video online and they’re spending 45% more time doing it than a year ago — that’s over four and a half hours of online video per month.” It also mentioned that “currently video makes up 40% of all Internet traffic and will exceed 91% by 2014, according to forecasts from Cisco.”

If you’re an offline business owner looking for ways to expand your business online, have you included video marketing strategies in your business plan? Data provided by comScore and other similar online marketing data providers show that online videos: helped 52% of consumers decide on their purchases; are watched at least twice by 66% of consumers online; are watched by consumers 60% of the time.

Videos can make learning easier and more memorable as they involve more than one of your senses. You are listening and watching and possibly also taking notes, all this can help you to remember the training more effectively. However people differ in the preferences of learning styles, what suits you?

Video marketing is great and can be very effective, but happens when you see viewers dropping off? This article offers a few tips on how to your video drop off viewers with some simple fixes.