Feature Friday – Episode 23. Remove background from images, Adding stocks as overlays, High FPS

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We all know “a picture is worth 1,000 words” well a moving speaking picture has to be a hundred times more effective! In only a minute or two you can get a message across clearly and easily. So how can you make quick and easy videos? Why are videos so good for bringing visitors to your sales pages?

If you Google “video marketing boom” there are about 16,900,000 results. It is real, and it is happening now. Online video marketing has had double-digit year-on-year growth, and is on its way to disrupt TV marketing within the next few years.

So you want to produce a corporate video? Great idea! Corporate video is the most powerful marketing and communications tool available to any business and is far too often underutilised and discarded due to businesses mistakenly thinking it is expensive and overpriced.

Have you ever considered corporate video production and then disregarded it due to feeling it is expensive and overpriced? Well you’re not alone. Many business owners often share the common misconception that high quality video is very expensive. But it does not have to be; with recent advancements in video technology, the market really has changed for the better. In this guide I take you through why you might want to reconsider video for your business as well as giving you some real world examples to help you see the real side of corporate video cost.

So your all excited about your shiny new corporate video. It’s all finished and you’re looking forward to the results and the benefits of corporate video marketing. Surely things couldn’t get any better?! What if I told you I could help you get your video up on the first page of Google search results for one of your targeted keywords?

Whether you work for yourself or as part of a team, planning your own corporate video marketing strategy is a big responsibility; something that you should definitely be proud of. Video is soon to be an invaluable tool throughout every business, the sooner you start with your video marketing strategy, the sooner you can get that competitive advantage over your competition. Don’t know where to start? My guide should help you understand everything you need to know about how to plan a killer video marketing strategy.

Promotional video is a fantastic tool for any business; it can provide your business with huge publicity and exposure for relatively very little investment. When all things considered you could produce a video yourself that has the potential to get millions of views in a matter of days, the possibilities really are endless.

A good corporate video helps your customers relate to you and your business. People like people, so there is no better way for customers to relate to your business than a well-produced corporate video. If a potential customer can relate to you then it fills them with more confidence and as a result increases the likelihood of them buying your product.

The other marketing options on the internet might be starting to lose some steam, but one method is going from zero to one hundred real quick. The topic is video marketing. Why should online video be a part of your online mix? Two big trends are coming into view everyday and you are not paying attention to it.

It may be bad news for marketers that YouTube is developing a service offering access to all their videos without the ads appearing. For users? That’s right, no more YouTube ads, you’ll need to pay for it though. They call it the ‘pay-to-skip’ service.

Brands and businesses that ignore the power of online video for their marketing strategies are doing so at their own risk. In fact, Nielsen sees that over 64 percent of marketers expect video to dominate their marketing strategies in the near future. This only shows that most businesses are already seeing the importance of online video as a means to provide people with information and entertainment.

You know it, I know it… EVERYBODY knows it: EVERYTHING content-wise online is moving to video (on hand-held devices). People are discovering new music more on YouTube than anywhere else. They are getting their news and all other information via video, more and more and more.