Feature Friday – Episode 22. Video as audio, text-to-speech, Transparent overlays and background

This is my first link
This is my second link
This is my third link

When it comes to marketing your business online, you want to ensure that you incorporate SEO (search engine optimization) into all your marketing efforts, this includes blogs, articles, press releases, social media and video. Video is a fantastic opportunity to drive traffic to your website and if you are not making use of this tool, then this is definitely something to incorporate into your marketing campaign to ensure you achieve the best results moving forward.

As the name implies, animated explainer videos are compiled audio and visual illustrations which can be used for demonstrating a problem and its solution, presenting flow of a process or helping understand complex data to the customers. Explainer videos have exploded the market with their popularity due to their easy affordability and high effectiveness in mounting a business. Their main aim is to educate the customers about the business and extend the brand name deeper into the intended market.

Venture Beat News reports that the battle for supremacy in video marketing is between YouTube and Facebook. These online giants are expected to square off for domination, and though YouTube currently holds the title, statistics suggest that Facebook is a worthy contender, and is expected to mount a serious challenge in the coming years.

Take a look at most videos on the front page of YouTube, read the description (If there is one) and judge for yourself whether anyone is doing what YouTube is asking you to do. Most people are missing the point and that is creating a wide open opportunity for you.

Your small business may not be able to afford commercial advertising, but creating a YouTube video is a real possibility. To learn why you need to take advantage of outlets such as this for your small business, click here.

We know the challenges with getting people to watch a video online, but how can we overcome them and turn the client that watches in to a contact or buyer? The answer is more simple than you may realize.

Video marketing or promotion of products and services through videos is very popular these days owing to the fact that more and more people are hooked to the internet these days. Watching videos on social media platforms is the norm and therefore tapping this opportunity to promote one’s products and services is the best way to grow and succeed.

If you are using video to market your products or business, and you should be, YouTube is the king. However there are several mistakes people often make when doing so. Here are the top six things marketers do on YouTube that you should avoid.

Have you ever thought about how you prefer to learn something new and what helps you retain new information better – is it visual, auditory, reading/writing or tactile? Perhaps like many, you exhibit a combination of these. Once you know how you best learn, this not only increases your own ability to learn even more, it also helps you be able to teach others and, as a business owner, if you understand how your customers like to find out new information about your product or services, you then have the ability to showcase your business the way they like it.

Video marketing is the new black as a far as the corporate world is concerned. A study by Forrester Research projects over 74% of all online IP traffic will be video by 2017. What’s more, the 2014 Online Production Survey and Industry Trends Report say 65% of viewers watch more than three quarters of your content.

What is the power of video Production? The simple answer is that your online videos are invaluable, but that sounds too general. Well, why not consider a study by Online Publishers Association (OPA) in 2013?

An essential benefit from using video as an integral part of your email marketing content is the education opportunity offered with video. Video is more engaging, and let’s viewers see, hear and experience a message. Regulatory updates, innovative concepts, business improvement video help elevate your conversation from insurance salesperson to business advisor.