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Successful video marketing will give your online brand visibility and exposure. Visibility is what you need for your business, but not every video upload will make it work for you. When approaching video marketing, it helps to work with a strategy to get results. Every move you make should be carefully thought out to fetch results beyond your expectations.

Videos always come in handy, when you wish to learn about a new product, a product review, tutorials, and so on. With the popularity of videos, an increasing number of companies are introducing videos on their websites and blogs.

Whether we’re consciously aware of it or not video marketing has become a part of our everyday lives, whether we’re creators, brands or consumers, in fact the roots of video marketing stretch way back, further than we realise. Since the early days of internet advertisers have searched for a format to equal the effectiveness and reach of the ads that we watch during commercial breaks on television.

Despite all the distractions of modern life there’s nothing we enjoy better than a good story, a skill practically all of us learn at a young age, whether from our parents, grandparents, teachers and peers, delivered to us sat around a camp-fire, in a lecture hall, over a pint of the good stuff with friends or by way of an immersive IMAX 3D experience, good stories always stick. With the rise and rise of social media interaction corporations are increasingly required to create compelling ‘shareable’ content to feed the demand from an increasing number of channels that consumers are using to find and interact with the labels, products and services they demand.

Online videos have fast become an essential element of digital marketing for businesses, and in particular for startups looking to engage and expose their brands to a wider audience. Video is perfect for startups looking to make a lasting impression, and making use of engaging explainer videos, business presentations, and product/service demonstrations can go a long way to cultivating your brands awareness to those that count.

The evolution of video in marketing has been nothing short of incredible. The stats supporting why video is so important in our society is compelling enough without the trends forecasts.

In this fast moving society competition amongst business has reached the global platform. To fight this, various organizations are cogitating about methods to reach the top. Their strategies do not fail to include social media, e-mail, texts, ads etc. These are standard techniques that encompass every single marketing strategy. However, few smart organizations are cascading towards astute marketing that is animation.

One popular technique for video marketing involves the use of a whiteboard. You have probably seen videos like these online at some point in the past few years, and they’ve proved to be an effective form of video communication.

In today’s congested world of online marketing there are numerous ways to get your message across, you can publish press releases, deploy blog and Facebook posts, Tweet to your heart’s content, fashion infographics and even create short video productions for YouTube. One technique you may not have considered is the use of a whiteboard animation… Whiteboard animations are short videos where a spoken script is paired with a simple animation to illustrate and enhance the audio message.

Is video just an over hyped trend? In this article, I explain why video is not going anywhere and the scientific reasons why our body leans toward watching video rather than reading an article, and it is not down to laziness.

The problem with using video on a website is that it’s difficult to create one effective video after another. This consistency is required for long-term success. Let’s examine some easy steps in creating a good marketing video to see how consistent results can be achieved using video advertising on blogs, websites and other web properties.

It’s not news that many have been complaining about how the new Facebook algorithm is screwing them up… bringing their reach down to single digit. Here is the thing – you can complain, or you can research, experiment and figure out what you can do about it.